Case Studies


Elixarome Ltd. is a high quality fragrance house specialising in the manufacture of standard and bespoke flavours and fragrances. Based in Kent the company's founders Arthur and Janet Philips had a strong heritage in hop growing before expanding into growing for essential oil manufacture. They produce fragrances from materials sourced from local, national and international growers. Their expertise extends to extraction and compounding skills for flavour and fragrance production using the state of the art distillation, compounding and analytical technologies. As one of our loyal long-term clients we not only provide hosting for Elixarome but also keep their website updated and make ongoing improvements to their SEO to keep up with major search engines changes and market developments.


Theatrebugs is a drama and performing arts group based in London. Their work includes exciting and engaging drama and performing arts groups for children aged between 2 and 8 years old and extends to fun workshops for nurseries and children's parties. Theatrebugs specialises in extra-curricular activity groups that combine drama, music and dance. In 2010 the company's two founders, LAMDA graduates Paula O’ Donohue and Kristyanne Stanley, decided to use their unique selling point to expand their franchise. They approached Waterside Designs to help them to do this using our integrated SEO marketing strategy. We focused on using the key terms “Drama franchise” “after school drama club London” to boost the company's search engine ratings across London and the South East.

Equator Navigation

Equator Navigation is a marine engine and spares supplier and maintenance company. They source marine engine parts for some of the biggest names in shipping – not only supplying, installing and refurbishing engines and parts but also providing ongoing support in the form of on-board maintenance. Equator were looking to improve their SEO for marine engine and pump parts, so  we provided two new web pages of information using specific key words and terms to target search engine algorithms. In doing this we were able to achieve good search engine ratings for the terms “marine spares suppliers” “marine air compressor suppliers”.

Steel Stairs & Gates

Steel Stairs & Gates Ltd. are steelwork fabrication company based in Edenbridge. They manufacture industrial and domestic metal gates, railings, balconies, balustrades and of course steel staircases. The company prides itself on high levels of craftsmanship and engineering expertise and has a reputation for producing stunning architectural metalwork. Much like the last client, Steel Stairs & Gates wanted to improve their SEO to target specific types of product in the local area. Through Waterside Designs' integrated SEO marketing strategy, we were able to focus on the key terms “spiral stairs kent” and “juliet balcony kent” to achieve good search engine ratings.



Our News