Waterside Designs offer a high quality and bespoke copy writing service. We specialise in producing intimate yet businesslike written content to reflect both your core values and professionalism. We believe that writing good copy is an art-form and as such takes time. Writing content for websites sounds simply - after all, how difficult can it be to talk about the products and services you know so well? However, the process is a lot more complex than it sounds. At a base level it is essential to get the basics right. Checking of spelling and grammar can be a tedious and long-winded process. At the next level you need to consider the tone and register of your copy. Do you want it to sound formal or casual or more likely have an air of familiarity, whilst maintaining a professional distance and feel of competence and expertise. Moreover, what are the hidden meanings encoded in your text? In other words, what kinds of messages about your company’s values would a customer get if they were “reading between the lines”? Remember we all carry around preconceptions and prejudices about the world, even if we don’t intend to! Therefore, it is important to choose your words carefully.
Equally bad grammar and spelling doesn’t reflect well on your company. It sends out the message that you can’t be bothered to care about the little details and are, therefore, probably unlikely to pay attention to the individual needs of your customers. Waterside Designs believe in the importance of first impressions and in an internet driven marketplace it is most likely that potential customers will find you online before speaking face-to-face. Therefore, good copy is an integral part of customer’s online interaction with your business.
Waterside’s experienced copywriters are happy to write any kind of content for your website or blog so that you can focus on the day-to-day running of your business. We create interesting and professional copy to reflect your company’s core values and ethos. You may feel that writing content is something you would like to have more of a hands on approach to. In which case one of our team would be happy to proof read your copy and provide feedback / suggestions before you publish the content.